Let AI Do the Heavy Lifting in Qualitative Data Analysis

Pollytix Strategic Research GmbH wanted to refine their qualitative data analysis processes to save time and enhance efficiency while ensuring high-quality, actionable insights. I collaborated with their team to identify opportunities for integrating AI into their workflows and provided hands-on training tailored to their specific needs.

Pollytix

the Challenge

Can Artificial Intelligence speed up Qualitative Analysis?

  • Analyzing qualitative data, such as in-depth interviews, involves numerous repetitive tasks—transcription, coding, and thematic analysis—that can consume significant resources.
  • Pollytix aimed to optimize these processes while maintaining the rigor and reliability of their analysis.

The Approach

1. UNDERSTAND 

Workflow analysis

2. IDEATE

Prompt development

3. DESIGN

Workshop design

4. PRESENT

Presentation & Exercises

The Solution

To address their challenges, I conducted an on-site workflow analysis to evaluate their existing tools and practices, identifying areas where AI (or existing non-AI tools) could enhance efficiency.

  • Workflow assessment: Analyzing current tools like MAXQDA (for thematic analysis) and Dovetail (for transcription) to determine their strengths and potential gaps.
  • LLM suitability analysis: Identifying workflows particularly well-suited for large language models (LLMs) while recognizing areas where traditional tools remain more effective.
  • Custom prompt development: Crafting tailored prompts for their specific use cases to ensure AI outputs aligned with their analytical goals.
  • Prompting best practices: Training the team in effective prompting techniques to maximize the value of AI tools.
  • Critical evaluation: Guiding participants in critically assessing AI-generated outputs and refining results through iteration.

Impact

The project empowered the team to integrate AI thoughtfully, maximizing efficiency without compromising on analytical depth. By integrating AI-driven techniques and improving workflows, the Pollytix team:

Reduced manual tasks like coding and thematic analysis by 50%.
Enhanced the accuracy and relevance of their insights through custom prompt design and iterative evaluation.
Streamlined their use of tools like MAXQDA and Dovetail, ensuring a cohesive workflow.

Services provided

  • On-site workflow analysis and optimization
  • Hands-on workshop and training
  • Custom AI prompt development for qualitative research
  • Guidance on critical evaluation and iteration of AI outputs

Learn how AI can transform your qualitative data analysis and boost your team’s productivity